Routine was founded by two sisters from the Canadian Rockies whose credo is to offer beautiful, natural personal products that feel and smell incredible. They believe that your scent is like a fingerprint, and how you choose to smell tells a story. To compliment your pheromones without compromise. To honor nature. To produce kinder to the earth, mindfully sourced packaging and products. To fall in love with how YOU smell.
The classic formulation contains aluminum-free baking soda (deodorizer) and coconut oil (a natural anti-bacterial and anti-fungal agent) in a clay and beeswax medium.
Routine deodorant creams are scented with pure essential oils and organic flavor oils.
For those with baking soda sensitivities, there are options using food-grade magnesium (with the added benefit of relaxing nearby muscles!). And there are beeswax-free versions for those looking for a vegan product as well as clay-free and scent-free versions.
Sustainable packaging: Reusable glass jars and recyclable boxes.
HOW TO USE:
Scoop a pea- or jellybean-sized amount with clean fingers or a tiny, clean spoon, and gently smooth it onto your underarms (or other potentially stinky areas).
5 g Minis should last 1-2 weeks and are ideal for trialling or traveling.
Each regular 58g jar should last 3 to 6 months of regular use.
SCENT PROFILES
A Girl Named Sue (Sensitive skin formula)
This is a variation on Routine's classic clay and beeswax formula. For those who may be sensitive to baking soda, it uses just 1/5th as much of that as in their original formula, substituting magnesium for the rest. This may be more Janie than Johnny Cash; it "smells like raspberry, sage and the open road in a pink Cadillac."
Blackberry Betty (two versions - with / without baking soda or clay)
Smelling of blackberries, it evokes fond summer memories like picnics and rollerskating with your Walkman on.
The initial version (which comes in a white box) was one of the Baking Soda Free varieties designed for those with Extra Sensitive skin featuring topical food-grade magnesium as the main odor-eater, instead, so it may need reapplication, but it can also be applied to cuts, scrapes, and wherever else you need external calming or deodorizing.
There is now also a second version which comes in a purple box, which has a similar scent profile but uses The Classic formula, which includes Baking Soda, although in a reduced amount compared to some other types.
Bonita Applebom
Formulated with Routine's standard triumvirate: Baking Soda, Kaolin Clay, and Beeswax, to effectively absorb odors, absorb sweat, and stay the same consistency even in different temperatures. It's scented with a combination of apples and fragrant spices.
Bonnie n' Clyde (Unscented & Clay-Free)
Bonnie n' Clyde is "an unscented beeswax formula for leaving the scene without a trace, in high fashion." It does not contain kaolin clay (which can give some of the others a soft, earthy scent) and doesn't use essential oils. This formula is great for those who simply prefer unscented products, as well as for pregnant and breastfeeding women looking to avoid applying essential oils topically.
Cat Lady (Vegan)
This is a VEGAN formulation (which doesn't use any beeswax, like the others), with plenty of magnesium, and less baking soda. It smells like a pineapple upside-down cake.
Dirty Hipster (Reduced Baking Soda, Extra Magnesium & Patchouli)
The latest entry in the CLASSIC formula (featuring reduced amounts of baking soda, with additional magnesium) line goes heavy on the Patchouli.
Johnny's Cash (Vegan; Reduced Baking Soda; No Beeswax; also available without baking soda)
This is Routine's VEGAN CLASSIC formula, with no beeswax and reduced baking soda, making it gentle enough for most while eliminating odor and maintaining skin's healthy balance.
Like a Boss (Clay & Beeswax)
This is Routine's strongest formula - it uses clay to help absorb sweat, beeswax to keep the product very creamy, and its scent is a combination of geranium, rosemary, and mandarin.
Lucy in the Sky (Vegan formula)
This is a vegan formula (without the beeswax which features in most of the others); it smells like lavender and patchouli.
Maggie's Citrus Farm (Clay Free)
This deodorant cream has a very pleasant smell – like orange popsicles! – not only due to its citrus ingredients, but also because it doesn't contain clay (which contributes to a more earthy scent in some other formulas). Maggie's Citrus Farm incorporates beeswax, which acts as natural stabilizer to keep it at the same consistency all year round.
Moon Sisters (with Magnesium, Activated Charcoal & Prebiotics)
Enjoy this blend of neroli and roses to evoke the nostalgia of a late summer swim in the moonlight – with added activated charcoal to detoxify; magnesium to relax the armpits, to help reduce stress sweats; and prebiotics keep your skin healthy.
Reuben & The Dark & Stormy
Another of the classic, reduced baking soda formulations, this one has a complex yet quite smooth and grounding scent profile with smokey and woodsy elements from a quite number of contributing aromas, including Amyris (which is sometimes called West Indian Sandalwood), Palo Santo (aka Bursera graveolens, a South American tree), Tobacco, and Vetiver.
Sexy Sadie (Vegan, No Beeswax; also available without baking soda)
Sexy Sadie uses clay, which naturally absorbs sweat, and smells of ylang ylang, orange, and cinnamon. This formula is vegan, it doesn't contain beeswax. Without beeswax as a stabilizer - this formula's consistency may vary with temperature changes (becoming quite soft when it's warm, harder when it's cold), although that will not impede its effectiveness.
Superstar (With Magnesium, Activated Charcoal & Prebiotics)
As the name implies, this one has it all – and then some. Routine Superstar contains topical magnesium, both to absorb odors and to relax the muscles in the armpits, which may reduce stress-induced sweating (such as during business presentations or public speaking). But it also includes some baking soda, for added deodorizing and to increase its longevity - but just enough to do that, without causing irritation in most sensitive-skinned people. It also contains prebiotics, to keep your skin healthy (to nourish the beneficial bacteria on the surface of the skin which defend against redness, inflammation and infection, and which may also help crowd out the ones causing odour). And it features a very interesting blend of scents – black pepper, cardamom, tonka bean, vanilla bourbon, and vetiver – which a user describes as adding up to an amazing cologne.
Sweet Jane (Scented with Flavor Oils)
Sweet Jane starts with the same base formula featuring safe and effective aluminum-free baking soda to absorb odors and Kaolin Clay to absorb perspiration, but is scented with natural and organic flavor oils (to smell like vanilla and pears), so it's safer for pregnant and breastfeeding women to use than the ones scented with essential oils.
The Curator (Extra Sensitive - Baking Soda Free)
Ideal for those with extra sensitive skin who've found that baking soda-based deodorants can cause irritation, this magnesium-based formula works just as well. The Curator smells like a combination of cocoa and eucalyptus.
INGREDIENTS:
Routine deodorant is free of aluminum zirconium, aluminum chlorohydrate, parabens, triclosan, propylene glycol, and gluten. It has only been tested on people (on their friends!), never animals.
The ingredients for Routine's two best selling formulations are given immediately below. The full list is available on Routine's website.
Superstar (With Magnesium, Charcoal & Prebiotics): Cocos nucifera (coconut) oil, magnesium hydroxide (dietary magnesium), Kaolinite (kaolin clay), Zea mays (corn, non-GMO) starch, Maranta arundinacea (arrowroot powder), Cera alba (Canadian ethical beeswax), sodium bicarbonate (baking soda), Theobroma cacao (cocoa) seed butter, Butyrospermum parkii (shea butter), Calendula officinalis (marigold) infused Olea europaea (olive) oil, Tocopherol (vitamin E), Activated charcoal, Inulin alpha-glucan oligosaccharide (prebiotic), Cetearyl olivate (and) Sorbitan olivate (natural olive based stabilizer), Brassica glycerides (natural cruciferous vegetable emulsifier), Pogostemon cablin (patchouli) oil, Vanilla planifolia, Elettaria cardamomum (cardamom), Vetiveria zizanioides (vetiver) root oil, Dipteryx odorata (tonka bean), Roseum asperum (rose geranium) oil, Salvia sclarea (clary sage) oil, Melaleuca ericifolia (rosalina) oil, Piper nigrum (black pepper) oil, Rosmarinus officinalis (rosemary) leaf extract.
The Curator (extra sensitive) (Baking Soda Free): Cocos nucifera (coconut) oil, magnesium hydroxide (dietary magnesium), kaolinite (kaolin clay), Zea mays (corn, non-GMO) starch, Maranta arundinacea (arrowroot powder), Cera alba (Canadian ethical beeswax), Theobroma cacao (cocoa) seed butter, Butyrospermum parkii (shea butter), Calendula officinalis (marigold) infused Olea europaea (olive) oil, tocopherol (vitamin E), Eucalyptus globulus leaf (eucalyptus) oil, Aurantium bergamia (bergamot) fruit oil, Pogostemon cablin (patchouli) oil, Pelargonium roseum asperum (rose geranium) oil, Tsuga canadensis leaf (black spruce) oil, Rosmarinus officinalis (rosemary) leaf extract.
The Class
Bold with a gentle finish. Modern sensibility with hints of ancient wisdom. Tonka bean as the top note lends a slightly sweet, energetic aroma. Amyris in the middle for a deep, sultry smokiness along with ambrette seed diffusing a gentle (plant based) musk. Rounded off with the aromatic and wise incense-like scents of sandalwood and precious orris root. Made in collaboration with The Class, a favorite transformative, mind + body, heart clearing work out.
*Naturally occurring in essential oil.
